The Indie Dads Podcast

16 | Starting With Marketing

March 10, 2022 Indie Dads Season 1 Episode 16
The Indie Dads Podcast
16 | Starting With Marketing
Show Notes

We're now publishing weekly updates!

In the first official week of working on Super Simple CRM together, Bryan and Malcolm talk about their progress toward a Marketing-First approach at building a software product. They've got their blog set up (a scrappy headless Wordpress solution) and a plan for keeping leads warm with regular email updates.

The past week has been a challenge for Malcolm with government-controlled load shedding in place, so he hasn't been able to do as much as he had hoped.  He shares some of those challenges and frustrations, and what he's doing to try to work with what he is able to control.

Bryan has been on a productivity spree, pushing out a bunch of marketing-related infrastructure in preparation for kicking off their SEO long-game plans. He knows this may not last, so he's doing what he can while he's feeling good.


Mentioned in this episode:

Super Simple CRM


Follow us on Twitter for more updates:
Bryan is @PocketBryan
Malcolm is @InquisitorJax
IndieDads is @IndieDads_


About this podcast:

We're Bryan and Malcolm, a couple of dads sharing our journey about bootstrapping our indie businesses while still prioritizing our young families.

Our goal is financial and location independence, but not at the expense of our families, our kids' happiness, or our relationships.

That doesn't mean we won't work hard and hustle in order to get things off the ground, but our priorities will always be family-first.

We believe that you can bootstrap a successful SaaS, Freelance, or Indie business while still enjoying the family life. We're here to share our learnings as we build our businesses from scratch.