The Indie Dads Podcast

10 | Focusing On Finding New Customers Vs Keeping the Ones You Have

December 15, 2021 Indie Dads Season 1 Episode 10
The Indie Dads Podcast
10 | Focusing On Finding New Customers Vs Keeping the Ones You Have
Show Notes

Episode 10 already? 🎉 What a fun year it's been!

In this episode, Malcolm and Bryan talk about their experience in when you should focus on acquisition (getting new customers) versus retention (keeping the ones you have), and how it depends on other things like how high-touch your sales process is, what your acquisition and distribution channels are, and when to switch focus to one or the other.

Bryan and Malcolm also give a little peek into 2022 and what their goals for the new year will be.

If you're a fan of the Indie Dads podcast, please help us get the word out so we can reach more people just like you. Tweet it, share it, and help spread it!

--

Follow us on Twitter for more updates:
Bryan is @PocketBryan
Malcolm is @InquisitorJax
IndieDads is @IndieDads_

--

About this podcast:

We're Bryan and Malcolm, a couple of dads sharing our journey about bootstrapping our indie businesses while still prioritizing our young families.

Our goal is financial and location independence, but not at the expense of our families, our kids' happiness, or our relationships.

That doesn't mean we won't work hard and hustle in order to get things off the ground, but our priorities will always be family-first.

We believe that you can bootstrap a successful SaaS, Freelance, or Indie business while still enjoying the family life. We're here to share our learnings as we build our businesses from scratch.